The Chronic Cellars Purple Paradise is a red wine blend that highlights the character of Zinfandel, which constitutes 70% of the blend. This is complemented by 20% Petite Sirah, 7% Syrah, and 3% Grenache. The wine is noted for its deep and dark color, and it presents a complex flavor profile with jammy blackberry fruit, cherry cola, and subtle notes of mocha and lavender. The balance between acidity and mild tannins leads to a blissful and smooth finish.

The 2021 vintage of Purple Paradise has been particularly noted for its deep and dark-fruited character, including flavors of toasted spices, smoked cedar, nut shell, and earth. This full-bodied wine has juicy acidity and polished tannins, culminating in a lengthy fruit character with hints of blueberry jam.

Purple Paradise has been recognized for consistently overdelivering in quality. It pairs well with a variety of foods, including meat lover's pizza, carne asada, or barbecue dishes. The wine has garnered positive reviews and ratings, including a 91-point score and Editor's Choice designation from Wine Enthusiast for the 2020 vintage, and a 90-point rating from James Suckling for the 2021 vintage.